Defining a new dawn in adventure, sport and wellness in KSA

We have been working with a team in the Kingdom of Saudi Arabia to develop the name and branding for a new active adventure and wellness company. Aligned with Vision 2030 Ebda is a brand with boundless possibilities. Born in a nation to drive change by creating a healthier and happier country for people to live in and discover.

The name in Arabic means “get started”, a powerful invitation to everyone within the Kingdom to discover an exciting, healthier lifestyle. The identity was inspired by the history, heritage and culture of the Kingdom reimagined into a modern, energetic, dynamic and future-facing brand system. To inspire generations to come. 

We have just completed the first phase of the project and are currently working with the team to build out the brand across all channels. More to follow soon.