Helping Grow a Self-Sustainable Fresh Produce Brand

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Tropical Fruit Company, in partnership withAl Dahra BayWa, has built an incredible hi-tech greenhouse in Al Ain, United Arab Emirates. 120,000sqm self-sustainable greenhouse which will help the UAE to grow the freshest produce 365 days a year, reducing their reliance on international imports.

We are delighted to be working alongside the TFC to help develop the brand for Mahalli. Mahalli means ‘local’ in Arabic. As well as creating a brand system for the master brand we will also be developing the packaging for the first product to come to market — Tamtim Tasties. Small, delicious, snackable tomatoes.

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Interview: Slanted Magazine at Moloobhoy & Brown