Sole DXB Tour Jamaica 2019

Continuing our fantastic ongoing partnership with the Sole family we are proud to share this years campaign film. Be sure to checkout the event taking place on 5th-7th December. Tickets available here.

Each year Sole DXB is built on the bedrock of subcultural narratives. The team seek out stories that are current, but also under-represented. This year is no different: Sole DXB celebrates the sights and sounds of Jamaica. The Jamaican sound system is the most influential force in contemporary popular music today, so Sole went to Jamaica to find out how an island nation of 2.8 million has continued to punch far above its weight for over 60 years. The Jamaican diaspora has influenced what we listen to and how we create. And that’s why Sole looks forward to celebrating all that the island has given us.

A Sole Production
Creative Direction Sole
Videographer: Alfonzo Franke
Editor: Ameya Gupta

Soundtrack
Lee Scratch Perry + Subatomic Sound System - New Ark Subatomic Energy
Lee "Scratch" Perry + Subatomic Sound System - A Me - The Dub Organizer
Mr Vegas ft Walshy Fire - So high

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