No. FiftySeven Boutique Café.
One dream, one café, a contemporary chocolate range and seasonal pop-ups.

The story of No. FiftySeven Boutique Café is a unique one. The two founders both brought an individual approach to the project.

Project scope
Brand, Identity, Collateral, Packaging, Menus

One foodie who wholeheartedly believes the style of a space influences how people feel. One design devotee who adores bringing family and friends together around the table. And a unifying dream to open their own boutique café in Abu Dhabi.

With the huge success of the UAE’s most innovative and mysterious supper club, The Dinner Club by No. 57, the founders wanted to offer the same level of creativity and attention to detail that wowed Dinner Club guests. M&B were approached to create the branding for the café.

A simple and elegant colour palette, classic and stylish type, subtle and unique textures and finishes brought the packaging and collateral to life. A reflection of the café's signature touches.

No57 Boutique Cafe Chocolate.

Project scope
Design, Packaging

Continuing our fantastic partnership with No57 M&B helped develop the packaging design for a selection of 8 unique flavoured chocolate bars. The chocolate flavours were inspired by the cafe's menu. From old favourites  like 'Ermahgerd' and 'Banoffee Pie' to new infusions such as 'Honey Lavender Ice Tea' and 'Charcoal Lemonade'. The designs were hand-crafted to reflect the flavours, textures and emotions of the variety created. Each bar was individually hand wrapped adding to the artisanship of the collection.

Scoop by No.57.

Project scope
Brand, Identity, Signage, Packaging

Scoop by No.57 is an ice cream pop-up developed by the team at No. Fifty Seven Boutique Café. Debuting at Sole DXB 2016, Scoop transformed a nostalgic treat into a contemporary ice cream experience. Developing five handcrafted gourmet flavours – Cereal Milk, Peanut Butter Pretzel, Cake Butter, Ube, and Activated Charcoal Lemonade.

M&B created a simple typographic identity with a bold candy pink brand colour that would make the shop and packaging pop. Playful neon signage enhanced the overall experience.