Saudi Skate Parks Coast into the Kingdom

Saudi Skate Parks launched today in Riyadh – with the BLVD Skate Park. We’ve been working closely with the Ebda team over the past few months to develop the brand.

Saudi Skate Parks will be a leading force in the development of action sports throughout the Kingdom. Dedicated to the design, build and operation of street sports and culture destinations. Their mission is to create safe and secure street sport environments that build knowledge and confidence, create communities and encourage self-expression for all.

The brand name gave us a unique opportunity to create a brand mark that worked seamlessly in the overall visual identity system. At the core of any skate park design are the incline and declines of the undulating layout. These basic ramps allow for skaters to express themselves through tricks and transitions across the park. The final identity utilises the ‘U’ as a visual identifier to represent the parks.

We’ll be sharing a more in-depth case study in the coming months.

For more information please visit the Saudi Skate Parks website here.