Jumeirah Launches New Brand Redefining the Perspective of Luxury
Today marks a new chapter in Jumeirah’s brand story – the launch of the new brand. We have been working closely with Jumeirah’s brand team over the past 18 months to evolve the brand and today it will be revealed to the world at the Arabian Travel Market (ATM).
Over the next few weeks, we will showcase the journey we have been on with a comprehensive case study around the brand’s beautiful evolution.