Launch of the New Virgin Megastore Brand at the Dubai Mall

The wait is finally over. After several long months of renovation, everyone’s favourite lifestyle store is open again in The Dubai Mall and is set to turn heads.

The new branding is out and ready to be seen. We have been working hard with the Virgin Megastore and interior design teams to bring the new vision for the brand to life. From a redesign of the identity to the signage throughout the store, the brand has been completely reconsidered and evolved.

Bigger, better and more than ever. We will share a case study for the project soon.

Also if any further incentive was needed the new store will be hosting a treasure hunt on the 30th August from 4 to 5pm. 10 boxes will be hidden around the store. Tune in to their Instagram Stories from August 20th to find all the clues for you to find a box.

View our full case study on the Virgin Megastore branding here.