Ebda.
Defining a new dawn in adventure, sport and wellness in KSA.
Ebda is a brand with boundless possibilities. Born in the Kingdom of Saudi Arabia, driven by the ambition of a nation and the challenge to create a healthier and happier country for all to live in and discover.
Project scope
Brand Name, Brand Identity
Working closely with the Ebda team we helped define a brand, name and visual identity system that reflects the empowering energy and spirit of the company. Redefining adventure, sport and wellness in KSA.
It all started with the name – Ebda – an encouraging Arabic word that means “start” or “let’s start something”. Establishing the brand name as a rallying call and invitation to all to discover an exciting and healthier lifestyle. Bringing to life the brand positioning – Adventure led, Sport driven, Wellness inspired.
Ebda will bring together the nation’s most innovative and experienced industry leaders to help create, build and deliver new and exciting adventures, experiences and active lifestyle opportunities inspired by the Kingdom's natural environment and the spirit of Vision 2030.
The brand identity was influenced by the rich history, heritage and culture of the Kingdom (see below) reimagined into a modern, energetic, dynamic and future-facing visual identity system. Adaptive and moving to encompass the incredible experiences Ebda will create from mountain climbing adventures to water sports pursuits and wellness retreats, to desert thrills, events and urban leisure facilities. The possibilities are endless.
Abha Basket, Saudi Arabia
Al Qatt Al Asiri, Asir Region, Saudi Arabia
Al Sadu Weaving, Saudi Arabia
Mashrabiya, Al Balad, Jeddah, Saudi Arabia
Najdi Architecture, Al Turaif District, Saudi Arabia
Rock Art, Najran, Bir Hima, Saudi Arabia
The Ebda brand icon was inspired by the incredible and rich tapestry of historical and cultural references we discovered through our research and visits to the Kingdom. Simple graphic shapes found within ancient cave drawings, architecture, hand-woven fabrics or even intricate mashrabiya were utilised and tied to the key brand pillars – Activity, Community, Construction, Discovery.
Ebda will activate the breathtaking vistas and environments spread across the Kingdom from Mountain, Desert, Waterfront and Urban. These stunning destinations inspired the brand colour palette. Bright hues from the incredible locale define an energetic and vibrant palette that brings the brand to life.
Ebda continual develops and creates new and exciting products for the Kingdom – Four Worlds One Kingdom an adventure product, نما (Grow) to develop future Olympic athletes, Active Communities in new developments and Ebda Activate delivering immediate active solutions to name just a few. Through consultation, activation and operation the possibilities are endless and the only limit is your imagination.
