Wandersons.
A travel-inspired brand delivering beautifully curated products.
Wandersons is a specialist artisanal product company founded to help deliver social impact on the world around it. Offering a unique range of items guided by travel and fuelled by social responsibility.
Project scope
Brand Identity, Packaging Design, Collateral Design
We were approached to help realise the founders' vision for the brand to life. Through close collaboration, we defined a bespoke creative strategy designing an identity and packaging system that reflected the brand's travel heritage.
The identity is inspired by the concept of discovery. Born in the United Arab Emirates, and proud to be so, the longitude and latitude coordinates of Dubai form the foundation of the logo. Travel ephemera like passport stamps influenced the identity's visual aesthetic. A range of icons/stamps were created to add depth to the design system.
The brand produces two key products — perfume oil and cold brew coffee — with an ambition to develop more in the future. The perfume and coffee packaging was carefully crafted to tell the story of each individual item whilst also forming part of the same family of products.
Founded to not only deliver great products but also bring about change to the world around it. Each purchase helps make a difference. For every perfume oil bought the brand plants a tree. For every bottle of cold brew bought Wandersons contributes to sustainable projects in developing nations that bring communities safe drinking water.
To find out more about each product and the brand's CSR programme please visit the Wandersons website here.
The Wandersons perfume oils are inspired by travels both past and present. The hand-blended aromatics pay homage to the founders' ancestral nomadic lifestyle and universal spirit of adventure, encapsulating memories through the power of smell. The packaging is an expression of the unique story each perfume has to tell from California to Rajasthan, from Wadi Dawkah to Andalusia. Utilising emotive imagery for each pack that encapsulates the essence of the individual scents.
The microbrewery line of cold brews is handcrafted in small batches. Each bottle is hand labelled and stamped with the coffee's origin. Available in 60ml and 500ml the coffee is brewed for 18 hours producing a smooth, flavorful coffee that is 70% less acidic than a hot brew.
